Making numbers count

Chip Heath

Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we more effectively translate numbers and stats so that the data comes alive? Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal what's compelling about a number and show how to transform it into its most engaging form.

Author(s): Heath, Chip
Binding: Paperback
Date of Publication: 22/08/2024
Pagination: 192 pages
Series: N/A
Imprint: Penguin Books
Published By: Penguin Books
Book Classification: |History of ideas|Social research & statistics|Data analysis: general|Communication studies
Dimensions: 198x127x12
Weight: 148
ISBN13\EAN\SKU: 9781804996218